How to Measure Attitudes With Semantic Differential Questions

The power of surveys for measuring hard data is well known (especially here at SurveyGizmo). But what happens when you want to measure attitudes or feelings with a survey? To get the most accurate take on respondents’ emotional feedback, consider using the Semantic Differential question type. It sounds complicated, but it’s simple to setup and…

Gleaning Customer Insight From Your Feedback Surveys

As a digital marketer, you are probably looking for ways to improve your ad copy and web content to attract more leads. While a consumer research study will give you the information you need, you are probably leery to launch one knowing that your customers are already suffering from survey fatigue. The good new is…

Using Max Diff to Find Out What Respondents Are REALLY Thinking

Have you ever seen a survey response like this?   This type of response is referred to as straightlining. It occurs when respondents are in a hurry, or if they actually feel everything is important. When respondents straightline their survey responses you get very little actionable data.  This is where Maximum Differential Scaling, a.k.a. MaxDiff,…

How to Access Your Target Audience For Your Online Survey

A common hurdle when conducting an online survey is finding the right respondents and collecting enough responses so that you have sound data to make decisions on. If you don’t have access to your target audience, panel companies are a quick and cost-effective method for driving targeted respondents to your online survey. However, as with…

How To Optimize Your Web Form to Increase Enrollment and Donations

It is the giving season, the time when people are reflecting on the year and donating to their favorite charity. Will yours be one of them? Savvy givers are much more discriminating when selecting a charity to support. They want their charitable dollars to be wisely spent. So, it’s no surprise that when it comes…

The Visual Language of Great Survey Design: Colors, Branding and Non-Question Text

When they hear the phrase “survey design,” many users automatically focus on the textual content of their survey. Question phrasing, answer types, and all the words that make up a survey are, of course, vitally important. But they aren’t the only language your respondents are reading. In fact, all surveys are written in two languages:…

How To Improve Your Data Quality So You Have Actionable Results

Are you tired of your survey results not being acted on? Despite having put a lot of time and effort into your survey project and getting buy in from stake holders early in the process, no one is taking your results seriously. Maddening isn’t it? Could it be that the quality of your data is…

A Bazillion Uses for SurveyGizmo

We’re always happily surprised by all the new and creative uses our customers find for SurveyGizmo. We wanted to share some of these with you! If you’ve found unique uses for SurveyGizmo we’d love to hear from you! Consumer Surveys Consumer surveys provide valuable feedback on who your consumers are and what they think of…

Survey Results Report: Pie Chart or Bar Graph?

Presenting Your Survey Findings Presenting your survey results is the most important stage of your research project. Your goal is to present actionable data and vital recommendations so that informed decisions can be made. Regardless of the care taken in the creation and execution of the survey itself, the time and effort spent on your…

How to Make Longitudinal Studies Work For You

Longitudinal Vs. Cross-Sectional Studies In the world of data collection, there are two primary methods of gathering information from respondents: longitudinal studies and cross-sectional studies. Both have their place, but cross-sectional studies are the most common use of survey software. This is understandable, as longitudinal analysis takes careful planning, considerable effort in execution, and consistent…

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