After your data collection is complete, you’re ready to start analyzing your data set. Or are you? Before you start working with your data, you need to make sure that it is clean. Why You Should Clean Your Online Survey Data Why clean data? It is always a good practice to clean your data, particularly [...]
05.16.13 by Marni Zapin - Add your voice!
Here’s a business survival lesson. If you’re ever in a meeting and you hear your boss say: “Let’s create a survey to figure out who our core customer is”, then you have two choices. The first choice is to immediately volunteer to be lead on this project, so you can do it the right way. [...]
05.01.13 by Christian Vanek - 2 Comments
About 10 years ago, a series of experiments in online survey design created a new trend in online survey research and question presentation. Online researchers began to use non-standard question types with participants in order to use the rich interactivity of online media to increase participation and survey engagement. Experimenting with how we ask questions [...]
04.24.13 by Marni Zapin - Add your voice!
Most of us have heard of 360 reviews, we nod when they are brought up in management meetings — but we don’t really understand them and many people fear them. When I first started helping our customers with 360 reviews for their clients and employees I was astounded at the lack of available guides and [...]
04.23.13 by Christian Vanek - 3 Comments
I have a love-hate relationship with social media. Which is to say: I love its potential and hate how it’s frequently abused. Social media marketing should be about adding value to the digital community by sharing insights, expertise, and opinions. It shouldn’t be used like a covert (or overt) advertising channel. I keep seeing social [...]
04.10.13 by Christian Vanek - 14 Comments
Panel companies are a great resource for driving targeted respondents to your online survey. A panel company is an organization that matches online respondents to the target audience of your survey, for a fee per complete response. Panel companies can help answer the question, “Who is going to take my survey?”. Quality Survey Respondents? One [...]
04.09.13 by Marni Zapin - Add your voice!