How To Collect Consumer Insight With A Customer Journey Map

Today’s savvy consumers not only prefer but also expect personalized and targeted brand messages. According to Accenture Personalization Survey: “More than half (60 percent) say they want retailers to be able to issue personalized, real-time promotions, and in exchange for personal information, consumers expect rewards and benefits such as exclusive deals (64 percent), one-time discounts…

Survey Response Rates

It can be difficult to predict the level of survey participation you will receive; survey response rates vary widely and a wide variety of factors can impact them. But if you investigate these factors you can take steps to improve your response rates, giving you more statistically relevant data and better ROI on your survey…

Why Employee Engagement Matters and How to Measure It

The terms “employee engagement” and “employee satisfaction” are often used interchangeably, but in fact they are quite different. The difference? Commitment. While satisfied employees are committed to showing up every day so that they get paid, they are not necessarily committed to the success of the organization. Satisfied employees are more concerned with their own…

For the Best Survey Data, Start With the Best Survey Design

A great survey design should start with the needed results in mind. Each survey project should have a goal and the survey data should support that goal. Use that knowledge to design an effective survey to meet your goals. Basic Details for Good Survey Design To start the survey design process, ask yourself the following…

6 Types of Market Research Surveys That Smart Marketers Use

The day-to-day craziness of marketing can sometimes prevent us from pausing long enough to examine the big picture. But without the full view created by large scale types of market research, we risk steering into uncharted territory without a map. Even when deadlines loom and social media beckons, we need to check in with our…

32 Great Reasons to Create a Survey

We don’t need much of an excuse to create a survey here in the SurveyGizmo offices. (As a matter of fact, I created a survey to ask our employees for their input for this article.) What creating all those surveys has taught us is that you can use these handy tools for just about anything….

Using a Survey Tool for Educational Innovation

Educators have a tough job. Between the challenges of standardized tests, parental involvement, and actually getting some teaching done, no-nonsense tools that help get the job done can only make their lives easier. A survey tool may not be on the top most educators’ list of ideas to try, but in fact a robust piece…

10 Tips For Crafting Good Survey Questions

Online survey tools have made it easy for marketers to conduct their own research. But while it may be easy to create a survey, surveying requires careful planning if you want to collect meaningful results that you can act on. When crafting your survey questions, consider these Ten Dos and Don’ts. Good Survey Questions Start…

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